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Welcome back to Gate13’s Newsletter! We have had some really positive feedback from everyone on the first newsletter, we are so glad you enjoyed it! We love to hear your suggestions and feedback – feel free to email Suzanne any time with your comments: suzanne.hevey@gate13.com.au
Books Ink
www.booksink.com.au
Here’s a great opportunity to get that pesky Christmas shopping started…
Books Ink is offering 10% off all their books to Gate13 clients as well as free gift wrapping on any purchases up until 15 December! Just enter 56GL97NX into the promotional code field when placing your order.
Consumables Plus
www.consumablesplus.com.au
To help you stock up on all the consumables you need to manage your online presence, Consumables Plus will be offering 5% off all their stock to any Gate13 client orders placed and paid for by 30 November. Just enter the code M2L2JASG in the promotional code field when placing your order.
 The World Hunger Campaign (WHC) is CARE Australia’s signature annual event and throughout October.
In 2005 Gate13 took the campaign online for CARE, allowing donations to be received online and was thrilled to be informed by Lucy McAndrew, the 2005 WHC Manager, that their “eCommerce solutions have resulted in CARE enjoying the most successful donation levels on record for the 2005 World Hunger Campaign.”
In 2006, Gate13 is proud to be supporting the WHC again. This year the WHC asks supporters to do without and do a world of good to assist CARE Australia in creating long term solutions to help communities end the cycle of poverty and hunger in developing countries.
“Gate 13 have provided us with excellent service, they took us on pro bono and made us feel like full fee paying clients. Thank you to all the staff at Gate 13 for supporting CARE Australia’s World Hunger Campaign.” – Kyla Skues, Special Events, CARE Australia.
For more information or to donate to the campaign go to www.worldhungercampaign.com.au.
Top end international fashion houses have long resisted the move to online advertising and sales, preferring the static pages of Vogue and boutique outlets, but they have now joined the online sales movement.
Big brands including Fendi, Bottega Veneta, Manolo Blahnik, Chanel an Oscar de La Renta have begun selling online in response to changing consumer habits. Closer to home, luxury store Chiodo has also made the move to the online environment.
Of the luxury brands’ customers surveyed, a massive 38 per cent now prefer to buy goods online, compared to only 33 per cent who favour face-to-face buying, of the remaining respondents, 19 per cent preferred over the phone and ten per cent answered “other”.
This survey reveals a 54 per cent jump in online sales activities for these luxury brands on last year, boosting sales revenues by 58 per cent on this time last year.
With these top end brands helping customers warm to the idea of making their big purchases online, the eCommerce environment is looking more attractive than ever!
Study Results Published in: Woyke, Elizabeth, “Luring Luxury Brands To The Web” in Business Week, New York: September 25, 2006, Issue 4002; page 116.
Visit Chiodo’s online store at: www.chiodo.net.au
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